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Most important Club 2012: Watch Advertising at All-Time HighsharetweetshareIn an exclusive report inside upcoming May-June issue of WatchTime, we reveal which watch brands are spending probably the most on advertising this year, an archive year for watch-company ad spending, and now we provide a complete number of the 60 brands that spent more than $1 million on ads. Watch brands spent on U.S. advertising in 2012 than any other time. Total spending reached $399.74 million, up 9.Three percent over 2011, in accordance with Kantar Media, which tracks advertising across all media channels. Sixty watch brands spent greater than $1 million on advertising, up from 54 brands next year. To make the set of the Top 25, a firm were required to spend over $3.63 million in comparison to $3.43 million 2009.Ad spending was up for that third consecutive year, after falling sharply from the recession year of 2009. The 2012 total surpassed the prior record of $388 million emerge 2007 , and it was a sign of a consistent recovery inside U.S. watch market.The top spender recently, as usual, was Rolex, which has a U.S. ad buy of $52.14 million. Rolex has vastly outspent all its competition since 2000, when it took the #1 i'm all over this their list from Timex. In 2012 Rolex reached a whole new milestone, spending over $50 million on advertising. No brand has ever spent close to this much on advertising before. As has been true since 2007, Breitling followed Rolex at #2 available. Both brands increased their spending by about 11 percent.The following largest spender was Omega. It spent $23.Two million this past year, up 137 percent from 2011, and jumped from ninth to 3rd place, its highest ranking in the decade. The press blitz evolved as the result of the "perfect storm" with the brand this year: Omega was the state timekeeper to the London Olympic Games and for the Ryder Cup, and had tie-ins while using James Bond movie "Skyfall." Omega spent $16 million in the media advertising, a media channel rarely utilised by luxury watch brands.Rolex (above) and Breitling (below) were the highest ad spenders again not too long ago.Here are a few other highlights from the Kantar Media data:• The greatest boost in spending recently got their start in an unexpected place: the Swatch brand. This season Swatch spent less than 50 % a thousand ($454,000). This year, its ad buy grew by nearly 1,000 percent to $4.98 million, placing it at fake rolex #17 from the ranking. Bulgari also designed a major jump: a 733 percent increase to $4.14 million, bringing it to #22 on the market.• Longines' ad buy jumped 73 percent to $7.73 million, moving it from 17th place to #11.Bulova, which had come within striking distance of taking the #2 spot from Breitling this season, fell to sixth devote 2012. It spent $20.02 million panerai replica watches , down 24.2 percent through the year before.Although Chanel had steadily been making its right up the ranks lately, it drastically minimize watch ad spending in 2012. France company spent $3.62 million last year, compared to a whopping $17.72 million the year before. Therefore, Chanel slipped off the Top 25 list, coming in at #26 for the year.• Citizen and Omega surpassed the $20-million mark the very first time. You use six brands (these, plus Rolex, Breitling, Bulova and Cartier) exceeded the $20 million mark, one of the most ever. breitling rose gold On the list of top 10 brands, the superior four increased their ad buy. Cartier, Bulova, and TAG Heuer decreased theirs, falling (albeit slightly) in the ranks therefore. Movado, Montblanc, and Bell & Ross closed out your top 10 list, all with raised ad budgets (up 19.Five percent, 26.6 percent, and 1.9 %, respectively).• Leaving the highest 25 list last year were Baume & Mercier, Chanel, TechnoMarine, Tissot, and Victorinox Swiss Army. But, there was clearly also new arrivals: Bulgari, David Yurman, Luminox, Rado, and Swatch.Omega (above) and Citizen (below) each spent a lot more than $20 million on advertising the very first time.Watch Brands That Spent More Than $1 Million in Advertising next year (U.S. Market)Rank      Brand                Amount ($ millions)1.               Rolex                    52.142.              Breitling              29.483.              Omega                23.204.              Citizen                21.625.              Cartier                20.046.             Bulova                 20.027.             TAG Heuer          15.968.            Movado                 15.119.            Montblanc             8.1910.          Bell & Ross            7.9211.           Longines               7.7312.           Seiko                     7.6613.          Raymond Weil     6.3414.          Patek Philippe      5.8315.          Ulysse Nardin       5.8216.          Luminox                4.9817.          Swatch                   4.9818.         Dior                        4.9619.         Ball Watch             4.6120.        Timex                     4.4821.         Louis Vuitton       4.1522.         Bulgari                  4.1423.         David Yurman     4.0824.         Rado                      3.7325.         Casio                     3.6426.         Chanel                  3.6227.        Ralph Lauren       3.6228.        Armitron              3.6129.       Parmigiani            3.5830.       Hermes                 3.4831.        Tissot                    3.2832.       Vacheron Constantin  3.1333.      Victorinox Swiss Army  3.0834.      Corum                    2.9835.      Graff                       2.8236.     Panerai                   2.6337.      Oris                         2.5938.     Richard Mille        2.5439.     Zenith                     2.5340.     Hublot                   2.3841.      Fendi                     2.3542.     Coach                    2.2443.    Anne Klein            2.1944.    Guess                      2.1445.    ESQ                         2.0446.    MTM                       2.0247 watches .    Gucci                       1.9748.   Burberry                 1.9449.   TW Steel                  1.9150.   Piaget                       1.7951.    Carl F Bucherer     1.6752.   Glashütte Original   1.6353.   Frederique Constant  1.5554.   Ebel                          1.5455.   Baume & Mercier   1.4056.   Roger Dubuis          1.2957.   Van Cleef & Arpels  1.1158.   Dolce & Gabbana    1.0759.   Jaeger-LeCoultre    1.0260.   Philip Stein              1.01(Source: Kantar Media)sharetweetshare